5 Tips for Small Businesses to Create Great Visuals

Visuals are the first thing people see when they come to your website. If they don’t like what they see, they’ll leave your site and never look back. If you’re a small business, you know how hard it can be to stand out in the crowd.

Your competitors are bigger, better funded, and have more resources than you do. And when it comes to advertising and marketing, you’re playing with a serious disadvantage. The good news is that you don’t need a lot of money or resources to create great visuals for your company’s social media accounts.

Here are five tips for creating great visual designs even if you’re working with limited resources.

Photo by Brands&People on Unsplash

  1. Establish your design’s objective

Every design project begins with the objective to organize a project and verify its success. Be clear about the reason you are creating this design before you begin. What is your goal with this particular design? Are you looking to increase sales or raise brand awareness? Each objective requires a unique design. This will help you to create the most effective and appropriate design.  

  1. Use your brand colors

In design, colors play a crucial role. Colors can create a mood and influence emotions and perceptions. Research shows that colors were a major reason for purchasing decisions by 92.6%. 90% of people make subconscious judgments about the colors of products.

Use your brand colors in your designs. Don’t worry if you don’t have any branding colors. Any color that communicates your brand message can be used. That is why understanding the meaning of each color is crucial. Red, for example, is associated with passion, love, speed, or energy.

  1. Make use of white space

White space, also known as negative space in graphic design refers to the space between the content of the image and the content. White space is often viewed as an empty space, but it can be any color, pattern, texture, or background image.

White space can be divided into active and passive. Active white is designed to help the viewer concentrate on the content and provide a better layout. Passive white space, on the other hand, is the default space between lines and letters of text or borders that makes it readable.

  1. Use consistent fonts

Fonts are just as important as colors in the design. It doesn’t matter how beautiful a design may be, if the font looks horrid, potential clients can get turned off. Make sure that the fonts reflect your brand’s personality before finalizing a design.

After you have finalized a design, make sure to use the same font for all your graphic designs. Your target audience will recognize your brand if your font choices are consistent. Avoid using too many fonts because they make your designs look amateurish. Contrary to colors, there’s no set number of fonts that you should use in a design, but it is best to limit your choices to two fonts. 

  1. Be creative

Visual representations are all around us, so your graphic design must be original to make you stand out from your competitors. Don’t use the same concepts everyone uses, but instead create something unique that represents your brand. Your design should not only be attractive but also meaningful in order to get the best out of it.

Take inspiration from other successful businesses and try to learn their design concepts. For example, if you sell children’s clothing on Etsy, look at what other people are doing in your category and then see how you can make it different or better by tweaking their designs or changing their colors. 

Do not copy, but be original. Keep it simple and clean, and leave lasting impressions with customers.

Investing in quality design will show your customers that you care about branding. It’s your brand. Nobody knows your business objectives and goals better than you. 

Most business owners find it frustrating and time-consuming to create a design from scratch. It’s a great thing that companies like Videoblast create amazing visual graphics for various brands and services.

Having great visuals is meaningless if they are unable to be understood by your audience. To learn more on how you can provide an accessible user experience when designing your website, please see the tips below.

Infographic and article provided by web accessibility solutions company, Aten Design Group.

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About me

Hi, I'm Gary, I've worked in marketing for 20 years and this is my blog.

I’m currently available for consulting and can work remotely or on-site depending on Covid regulations. If you have a project you would like to discuss with me please get in touch.

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