January 2022

Marketing

The Perfect Price Point — Is There Such A Thing?

There are a number of factors that customers consider when deciding to purchase a product. In addition to your product’s features and benefits, the customer may consider factors such as your business’ reputation and whether you offer hassle-free returns or free shipping— if the item is being ordered online etc. But is there a way to find that perfect price point? Continue reading for more on this. How Pricing Can Impact Your Product’s Success from Retailbound

Marketing

How to Succeed in Affiliate Marketing

When promoting an affiliate product, you’ll need to set expectations for the audience. If you promote a product you’re not sure about, your audience may not realize it’s an affiliate link. In addition, don’t mislead them with false information. Providing the right information can increase your sales and attract more followers. However, you must be honest with your audience. Don’t skew their expectations or recommend products they don’t need. You don’t have to be a product expert to be an …

About me

Hi, I'm Gary, I've worked in marketing for 20 years and this is my blog.

I’m currently available for consulting and can work remotely or on-site depending on Covid regulations. If you have a project you would like to discuss with me please get in touch.