Is Storytelling Effective for Marketing?
With the sheer number of brands in the market, it seems impossible to stake your place. It’s just as difficult to precisely communicate to potential customers how your brand is unique. Some big names do it well — the general public might automatically think of Coca-Cola on a hot summer’s day at the beach as opposed to the likes of Gatorade or Mountain Dew. So how would the latter two brands snag a share of the customer demographic? Using the…