Brand marketing is not an easy task. For a company to successfully market their brand, they need to have a strategy in mind that will provide them with the necessary information to market it effectively. Knowing what your brand offers and how you can reach out to your target audience will make or break your business. A solid brand marketing plan needs to include goals, a marketing plan, a business plan, and a monitoring mechanism. These elements will ensure that you have a well thought out plan that will help you achieve your marketing goals.
Goals – Before marketing your brand, you need to have clearly defined goals that you can measure on a regular basis. Your goals should include how you will be able to maximize the return on marketing your brand through social media, SEO, and customer service. These are just a few of the areas that should be included in your plans. Make sure that these are short-term goals as this will make it easier to track your progress.
A marketing plan – A good marketing plan should include goals, the steps that you will be taking to reach those goals, a business plan, and a monitoring mechanism. A great way to quickly gauge your branding efforts is by tracking website traffic, blog posts, and social media mentions. You will be able to quickly see which social media outlets are creating the most buzz about your brand. Once you have determined which platform is creating the most buzz your brand, you should immediately begin to make use of it.
Business plan – Creating a brand strategy will allow you to identify your competitors, what their strengths are, and where they are weak. Your competition may have a great product or service, but they are also known for poor marketing. You must carefully study your competitors and determine their strengths as well as their weaknesses. You should look at both your strengths and weaknesses and determine how to capitalize on them. Your strategy will also identify your brand’s unique selling proposition (USP). This USP will be the unique selling point(USP) that sets your brand apart from all of your competitors.
Instagram Marketing – If you currently have an Instagram account, it is highly recommended that you take full advantage of it. You should start posting content on your Instagram account related to your business and/or products. Do not just post random advertisements, rather provide content that is highly targeted towards your target audience. The goal of Instagram marketing is to build brand awareness so the target audience can recommend you to their friends, followers, and acquaintances.
Brand positioning – The purpose of brand positioning is to position your brand in a manner that customers will become more aware of you and your products or services. When utilizing an Instagram marketing strategy, it is important to utilize all of the features available to you such as the tagging, feedback, likes, comments, and the Explore feature. You should also ensure that your images are high quality and shareable on the site. The tagging feature allows you to use keywords to categorize images on the platform and provides users with different options to connect to your images. Lastly, the likes, comments, and other feedback allow you to establish relationships with your audience and gain their trust.