What is an Integrated Marketing Campaign?
What is an integrated marketing campaign? In this article we will look at this very important tool in your online marketing campaign. What is an integrated marketing campaign? It is a complete marketing campaign strategy that involves all of the elements of your marketing. Integrating the medium, i.e., broadcast/print, internet/mobile marketing, direct mail, web-based advertising and other in-house marketing techniques, ensures the message gets to as many people as possible in the targeted audience. This helps to drive the traffic…