You may have heard of both OKRs and Agile Working before. OKR stands for Objectives and Key Results and it’s how companies set outcome based goals in an aligned, top-down and bottom-up way. The idea being a simple one, the company sets high level goals and teams then propose goals that will help them achieve those in an OKR format. For example, if a company has an OKR that included revenue growth, a marketing OKR that supports that might be: …
There are many marketing tips available for anyone interested in internet marketing, but the truth is that most tips are really no more than good advice. They can certainly make the person marketing the product or service to feel good, but the real effectiveness of the tips is in how effective they are in marketing the product or service itself. Which means the real key to finding marketing tips that work is to do your research, get educated and implement! …
Marketing is the process by which organizations convey their message to the general public and establish their brand in the market. Marketing is generally defined as the strategic use of advertising and promotional media to create a demand for a product or service. Marketing is a combination of various different processes. The key components of marketing include research, promotion, and positioning. Research is the first phase of marketing that allows marketers to identify target markets. Keyword marketing is a part …
A marketing blitz is a campaign designed to market a business or an item fast through the utilization of mass media; sometimes referred to as a “time-driven marketing campaign,” a “mass-media marketing campaign,” or “surgical marketing.” The purpose of a blitz campaign is usually to reach as many people as possible within a limited amount of time. A blitz campaign is also known as a mass-media campaign, a time-oriented marketing campaign, or a “surgical marketing campaign.” In the UK, there …
Geofence marketing is place-based advertisements wherein a person’s location is recorded online, and ads are displayed only to those within a certain area targeted. Geofence advertising campaigns are best suited for get-in-the-moment advertising and cater to hyper-local messages and specific locations. Geofence marketing has become one of the most popular methods of advertising online. Many advertisers and marketers have started using this type of online advertising method in order to target prospective customers. With the help of this method, an …
When you look at the overall success of LinkedIn marketing, it becomes clear that this platform is here to stay. It has become a part of almost everyone’s business life these days – from employees to customers, from government agencies to small businesses. Although much of the attention over the past few years in the online marketing world has been on social media platforms like Facebook and Twitter, LinkedIn is slowly growing its user community to more than 500 million …
A lead magnet funnel as known by marketers before is essentially a promotion you offer to someone in exchange for their e-mail address. Examples include an ebook a useful guide, a freebie, a subscription site, a course, a newsletter, an e-course, or something like that. You can use a variety of lead magnets and you can get them from anywhere in the Internet. However, one method you should avoid is the lead magnet funnel that’s used by many online businesses. …
What is an integrated marketing campaign? In this article we will look at this very important tool in your online marketing campaign. What is an integrated marketing campaign? It is a complete marketing campaign strategy that involves all of the elements of your marketing. Integrating the medium, i.e., broadcast/print, internet/mobile marketing, direct mail, web-based advertising and other in-house marketing techniques, ensures the message gets to as many people as possible in the targeted audience. This helps to drive the traffic …
Email marketing is an effective way to reach out to your targeted customers, but over the last several years the landscape of email advertising has drastically changed. Here are some of the most recent email marketing trends, and how they evolve over time. The biggest change in email marketing over the past couple of years is the increase in bulk emails, or emails sent to a wide range of potential customers. This was not always the case, because in the …
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