Affiliate Marketing – How to Succeed in Affiliate Marketing

Affiliate marketing is a performance-based online business. The amount of effort it takes to build an affiliate site depends on the niche and the audience …


What are some Types of Marketing Planning?

A successful business needs effective marketing planning. This article explores the types of marketing planning, how they work, and the benefits for your business. Before …


Is Storytelling Effective for Marketing?

With the sheer number of brands in the market, it seems impossible to stake your place. It’s just as difficult to precisely communicate to potential …


How to Optimise Your Email Campaign Through The Use Of Video

So let’s talk about how to use video in your next email marketing campaign. Get started right away by just uploading your video and you …


Benefits of Product Demonstrations

Product demonstration (product demo) is a sales strategy where a company highlights or showcases the attributes of a product that clients may want to know …


The Perfect Price Point — Is There Such A Thing?

There are a number of factors that customers consider when deciding to purchase a product. In addition to your product’s features and benefits, the customer …


How to Succeed in Affiliate Marketing

When promoting an affiliate product, you’ll need to set expectations for the audience. If you promote a product you’re not sure about, your audience may …


Can Your Brick-and-Mortar Store Benefit from Web Marketing Services?

A brick and mortar store is a conventional type of store. It is a physical or offline store where goods are available for display and …


Innovative Ways to Use Digital Screens to Boost Your Online and Offline Sales

 It is no longer unusual for retailers to sell online as well as in physical stores. Having a presence in both marketplaces makes a lot …


Top Tips For Effective Instagram Marketing Strategies

Brand marketing is not an easy task. For a company to successfully market their brand, they need to have a strategy in mind that will …

About me

Hi, I'm Gary, I've worked in marketing for 20 years and this is my blog.

I’m currently available for consulting and can work remotely or on-site depending on Covid regulations. If you have a project you would like to discuss with me please get in touch.

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