How to Optimise Your Email Campaign Through The Use Of Video

So let’s talk about how to use video in your next email marketing campaign. Get started right away by just uploading your video and you can choose to include it when you create your email campaign. You can also include the word “video” in the subject line if you’re linking to a video in the email.

If you have a large number of subscribers using one of Apple Mail, you may want to consider including video in your emails. If you create great video content in your emails, you can expect recipients to share your business with their communities. When you embed video into your email marketing, by bringing your readers back to your company’s social media pages or by allowing them to share the video directly on their social media channels, you can have a positive impact on your online engagement efforts.

With the right video strategy and an effective social media strategy, your video can even go viral, so make sure you do your best to create a great video for your email marketing campaign. To create an effective video email strategy, you can also use the best email marketing tools and software. Not all email clients support video, and you need to create a campaign that will work for all email clients and users, both mobile and desktop.

Many major email providers, including Google, Yahoo, and Outlook for Windows, don’t support embedded videos, reducing the experience for many of your subscribers. As you probably already know, email is a separate world, and if they don’t have HTML5 compatibility, most email platforms don’t support video embedded in emails. Whether you decide to get more tech-savvy and use HTML5 video in your email, or you choose one of these alternatives, using video in your emails can be an engaging way to deliver compelling content to your subscribers.

If you’re not already using video in your email marketing, implement it in one of your future campaigns and compare the difference between open and click-through rates. If you’re already using videos for marketing purposes, start adding them to your emails to enrich your subscribers’ inboxes and drive more traffic to your website. If you’re already using video in other areas of your marketing strategy, feel free to create something similar.

There are many different types of videos you can use in your email campaigns, but some work better than others. Since your videos serve different marketing purposes, you can combine different types of videos and send them to your customers when they are at different stages of the sales funnel.

With that in mind, it would be great if you could use SnapCell  to retarget your audience from your email marketing campaign to your website and also feature those videos with your emails on your website. Watching your videos can help your audience understand what you want to convey to them, which will make your marketing email more effective. By providing your subscribers with valuable video mail, you can improve your important metrics, brand awareness, and customer loyalty.

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About me

Hi, I'm Gary, I've worked in marketing for 20 years and this is my blog.

I’m currently available for consulting and can work remotely or on-site depending on Covid regulations. If you have a project you would like to discuss with me please get in touch.

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