A brick and mortar store is a conventional type of store. It is a physical or offline store where goods are available for display and sale. Customers can walk in, order what they want, and take it with them, or get them home delivered. Brick and mortar stores have faced challenges from online stores where customers can order online from the convenience of their homes.
Brick and mortar stores have been putting in efforts to innovate their services and operations. They have started to use web marketing services to improve their business. The question is how can a brick and mortar store use web marketing services? Read on to know the answers.
Using web marketing services
Web marketing services can be used by physical stores to engage better with customers. There are innovative ways in which these services can be used to improve business performance.
1) For promoting a website
Every business needs a website, including a brick and mortar store. Creating a website is not enough, it needs to be promoted to bring in visitors. Web marketing services can be used to promote the store’s website. This will bring in more visitors who will know more about the store and the products on sale. The website can be used to promote offers available in the store. Exclusive offers in the form of a voucher or discount code can be provided for customers who visit the website. They can be asked to visit the store to redeem the offer. This is a great way of increasing footfalls to stores.
One of the web marketing services that can be used is SEO. Search engine optimization ensures a website is recognized by search engines like Google. This will help the website get a higher rank when people search online. This helps to promote the website getting more visitors.
2) Tap into the power of social media marketing
Social media is where you will find tens of thousands of potential customers. Social media platforms like Facebook and Instagram are extremely popular. Brick and mortar stores can open social media accounts to promote their store and their offerings. Here again, opening an account is not enough. You need to get people to follow the account. For this web marketing services, in the form of social media marketing is needed.
Social media marketing helps bring in more followers. It helps to promote posts that provide information about the store. Exclusive offers for customers can help bring in more visitors to the store, which is a sure way of increasing business performance.
3) Improve customer engagement
The key to digital success is customer engagement. Whenever customers visit your social media pages, they like your posts or may even comment on them. You need to engage with customers online. You need to reply to every comment to show that you are listening to them. Especially, when they ask questions or air grievances, you need to engage with them and offer a solution. Using web marketing services can help improve customer engagement. This is a great way to build your brand online.
4) Try omni-channel
Omni-channel refers to a combination of offline and online business. Your web marketing services can bring customers to your website. You can then allow them to see the products with the prices online. They can then order products online that you can deliver from your store to their homes. Alternately, they can order products on the website and pick them up in the store. This kind of approach blends in online and offline selling giving a greater choice to customers. It also helps offline stores to get the benefits from online selling.