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Author: Gary Steven

I've been working as a Digital Marketer for 20 years, helping organisations large and small grow their brands and increase their CRO
Navigating the Realities of Job Seeking

Navigating the Realities of Job Seeking

Are you a high school student embarking on your first job search, or a recent graduate eager to kickstart your career? Job hunting can be a challenging journey, especially when faced with the unknown. It’s crucial to understand the realities of the job market to navigate it successfully and set realistic expectations. In the pursuit of landing your dream job, it’s not just about making a good first impression—it’s about standing out amidst a sea of applicants. Merely presenting yourself…

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Women’s History Month: Why Product Management Needs More Women

Women’s History Month: Why Product Management Needs More Women

As we celebrate Women’s History Month, it’s crucial to spotlight the realms where women’s participation enhances the landscape and is fundamentally transformative. One such field is product management, a domain where blending technical acuity, market understanding, and human empathy crafts the blueprint for success. The case for more women in product management is not just about equity; it’s about tapping into a reservoir of talent and perspective that can radically reshape how products are conceived, developed, and delivered to the…

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How a business degree can help jump-start your marketing career

How a business degree can help jump-start your marketing career

Business has always been a popular subject for university students across the globe. It can provide you with so many valuable, transferable skills that can set you up for success in a wide range of different careers. You don’t need to have an entrepreneurial spirit or designs of building your own business empire – the modules you cover will open the door to a plethora of professional opportunities. If you think a career in marketing may be right for you, studying…

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5 Brand Design Trends for 2024

5 Brand Design Trends for 2024

Staying ahead of the curve is essential for maintaining a brand’s relevance and appeal. As we approach 2024, we anticipate several exciting brand design trends that could shape the visual landscape. While these predictions are speculative, they offer a glimpse into the potential design directions for next year. 1. Authenticity in Brand Storytelling In 2024, brand storytelling will evolve to emphasise authenticity and transparency. Consumers are increasingly seeking brands that share their values and tell genuine stories.  This trend calls…

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Four things to keep in mind when hiring a virtual receptionist

Four things to keep in mind when hiring a virtual receptionist

A virtual receptionist (VR) is an outsourced employee who offers administrative assistance to businesses remotely. Having a VR on your books gives you the opportunity to provide round-the-clock support to clients and customers, offering a bespoke service that’s tailored to your business’ needs. From order taking to complex call handling, there are a range of things you can task your VR with. But how can you give yourself the best chance at finding the perfect hire for your company? Here…

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Day Trading Indicators: The Basics

Day Trading Indicators: The Basics

Reaching a professional level of day trader isn’t an easy task. It requires discipline, excellent risk and money management skills, and a solid working knowledge of the market. A thorough understanding of the various technical indicators is also a necessity to reach the top. These trading indicators offer technical analysis of market conditions as well as insight into market psychology and the supply and demand of securities. They can even provide reliable predictions of what to do based on complex…

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Boosting Your Brand’s Visibility & Enhancing Customer Experience

Boosting Your Brand’s Visibility & Enhancing Customer Experience

Shaping how the target audience sees your brand takes considerable forethought. One aspect that simply cannot go underappreciated is the customer experience (CX) and its impact on the brand’s success as a whole. Capable of driving higher levels of engagement, fueling conversions and strengthening customer loyalty, creating a pleasant CX has become paramount in today’s ultra-competitive market. Fortunately, there are many ways a brand can enhance the CX and boost brand visibility for greater customer engagement. Continue reading for more!…

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Ways Bad Hires Are Harmful For Business

Ways Bad Hires Are Harmful For Business

Recruitment is a complex endeavor encompassing various stages, from job posting and interviews to identifying the perfect match for your company. Considering the expenses involved, especially if a recruited individual turns out to be unsuitable, careful deliberation becomes crucial. Let’s take a closer look at the potential consequences of making a bad hire for your company. To begin, let’s delve into the data. Based on recent surveys of senior managers, the average loss incurred by companies due to a bad…

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5 Reasons Your Business Needs Custom Printed Tissue Paper

5 Reasons Your Business Needs Custom Printed Tissue Paper

In today’s highly competitive business landscape, companies are constantly looking for unique ways to stand out and create a lasting impression on their customers. Custom printed tissue paper is one way to set your business apart by adding a touch of elegance to your product packaging.  There are several other benefits to custom printed tissue paper that make them a must-have for your business. In this article, we’ll discuss five of the reasons why you need them for your packaging. …

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Managing Common Cybersecurity Risks For In-Office, Hybrid & Remote Workers

Managing Common Cybersecurity Risks For In-Office, Hybrid & Remote Workers

There are numerous ways a cybercriminal may infiltrate a company. One of the top ways to breach data is through phishing. What is phishing? Essentially, it’s when a malicious attachment or link to a spoof site is sent in an email. These emails have become quite sophisticated in their design to fool the employee into downloading malicious software or handing over sensitive information, such as log-in details. The criminal then uses the access gained to deliver a malware infection or…

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