4 Ways Snapchat Can Help Your Business

Snapchat might seem like a new social media platform, but it is no joke. This app has taken the world by storm and has been beloved by millennials everywhere. In fact, Snapchat is more popular than Twitter and even Pinterest!

It’s incredible to think about the millions of users who follow Snapchat daily. Especially, the benefits you can take advantage of for your business Today, I would like to give you four ways that Snapchat can help your business.

The Marketing Potential of Snapchat

The marketing potential of Snapchat is endless. With its short-lived, self-destructing videos and captions, it’s not difficult to see why Snapchat is so popular. Snapchat can be as creative as you want, with the ability to add filters and draw on photos!

It’s also easy to use. There are no complicated deadlines or lengthy instructions. You simply open the app and start recording a video. The best part? No one sees what your finger is doing during recording! So if you’re looking for an easy way to market your business without interrupting your day-to-day routine, then Snapchat might be just the thing you need!

Here are some tips and pointers that can help improve your process once you have your audience in mind:

  1.  Make sure your followers know they should follow you on Snapchat. This can be done through social media or through word-of-mouth recommendations from friends and family members.
  2.  Keep up with trends: Check out popular hashtags, check out the most recent stories, and check out what content is trending by using Storyboard.
  3.  Use Geofilters: Geofilters add a fun twist to your profile pic when people travel near or far from where you live. Along with this, they promote your brand/business wherever they appear!
  4.  Use Stories: Let people know about specials and new products. Do it without losing their attention span by using Stories. These disappear after 24 hours of being seen by someone else (or 24 hours after posting).
  5.  Keep it brief: When trying to capture people’s attention on social media, always make sure to keep it short and simple. This is especially important with Snapchat as the app doesn’t allow posts longer than 10 seconds. You don’t want potential leads getting bored while scrolling through your feed.

The Social Media Power of Snapchat

Firstly, Snapchat is a powerful social media platform. This allows your business to reach a wide audience without the expense and difficulty that comes with social media marketing on other platforms like Facebook or Instagram.

With Snapchat, you can publish a variety of content such as videos, articles, and photos for your followers to view and engage in conversations about. In addition, Snapchat has features that allow brands to send messages or polls to their followers. It also allows brands to broadcast live videos directly from their phone. And finally, it’s easy to create your own Stories that are only available for 24 hours.

Want to be able to reach more people than ever before? Snapchat is the perfect platform for you!

An App for Engagement

One of the best parts about Snapchat is that it is a mobile app. This gives your customers a chance to get involved with you while they are on the go. It also lets them take and share snaps of your business easily without having to download your entire website.

The great thing about this app is that it helps you engage with your audience in a personal way. For example, if you want to sell t-shirts, what better way to gain new followers than by creating a Snapchat Geofilter? You can design a filter that goes near any location where people may be interested in buying your merchandise.

Snapchat also allows people to upload Snaps directly to Instagram Stories, which means they gain more exposure for their content by reaching more people.

Strengthen Relationships With Your Existing Customers

The great thing about Snapchat is that you can use it to strengthen relationships with your existing customers. If they’re viewing your content on Snapchat, they know you saw them and aren’t ignoring them. In addition, they know you care enough to want to connect with them through a platform that they trust. You might be able to gain more customers as a result of this relationship.

Similarly, you could use Snapchat to reach out to potential customers who are looking for a solution or service like yours. With Snapchat, it’s easy for potential customers to find your business if it has an account on the platform. Just create an ad that explains what you provide. And include information about how people can contact you directly from the app.

Conclusion

Snapchat is a fun, up-and-coming way for brands to connect with their customers. It is a great way to create brand awareness and keep your customers engaged with your company. However, it can be hard to know how to use Snapchat for your business.

Snapchat might seem like a new social media platform, but it is no joke. This app has taken the world by storm and has been beloved by millennials everywhere. In fact, Snapchat is more popular than Twitter and even Pinterest!

It’s incredible to think about the millions of users who follow Snapchat daily. Especially, the benefits you can take advantage of for your business Today, I would like to give you four ways that Snapchat can help your business.

The Marketing Potential of Snapchat

The marketing potential of Snapchat is endless. With its short-lived, self-destructing videos and captions, it’s not difficult to see why Snapchat is so popular. Snapchat can be as creative as you want, with the ability to add filters and draw on photos!

It’s also easy to use. There are no complicated deadlines or lengthy instructions. You simply open the app and start recording a video. The best part? No one sees what your finger is doing during recording! So if you’re looking for an easy way to market your business without interrupting your day-to-day routine, then Snapchat might be just the thing you need!

Here are some tips and pointers that can help improve your process once you have your audience in mind:

  1.  Make sure your followers know they should follow you on Snapchat. This can be done through social media or through word-of-mouth recommendations from friends and family members.
  2.  Keep up with trends: Check out popular hashtags, check out the most recent stories, and check out what content is trending by using Storyboard.
  3.  Use Geofilters: Geofilters add a fun twist to your profile pic when people travel near or far from where you live. Along with this, they promote your brand/business wherever they appear!
  4.  Use Stories: Let people know about specials and new products. Do it without losing their attention span by using Stories. These disappear after 24 hours of being seen by someone else (or 24 hours after posting).
  5.  Keep it brief: When trying to capture people’s attention on social media, always make sure to keep it short and simple. This is especially important with Snapchat as the app doesn’t allow posts longer than 10 seconds. You don’t want potential leads getting bored while scrolling through your feed.

The Social Media Power of Snapchat

Firstly, Snapchat is a powerful social media platform. This allows your business to reach a wide audience without the expense and difficulty that comes with social media marketing on other platforms like Facebook or Instagram.

With Snapchat, you can publish a variety of content such as videos, articles, and photos for your followers to view and engage in conversations about. In addition, Snapchat has features that allow brands to send messages or polls to their followers. It also allows brands to broadcast live videos directly from their phone. And finally, it’s easy to create your own Stories that are only available for 24 hours.

Want to be able to reach more people than ever before? Snapchat is the perfect platform for you!

An App for Engagement

One of the best parts about Snapchat is that it is a mobile app. This gives your customers a chance to get involved with you while they are on the go. It also lets them take and share snaps of your business easily without having to download your entire website.

The great thing about this app is that it helps you engage with your audience in a personal way. For example, if you want to sell t-shirts, what better way to gain new followers than by creating a Snapchat Geofilter? You can design a filter that goes near any location where people may be interested in buying your merchandise.

Snapchat also allows people to upload Snaps directly to Instagram Stories, which means they gain more exposure for their content by reaching more people.

Strengthen Relationships With Your Existing Customers

The great thing about Snapchat is that you can use it to strengthen relationships with your existing customers. If they’re viewing your content on Snapchat, they know you saw them and aren’t ignoring them. In addition, they know you care enough to want to connect with them through a platform that they trust. You might be able to gain more customers as a result of this relationship.

Similarly, you could use Snapchat to reach out to potential customers who are looking for a solution or service like yours. With Snapchat, it’s easy for potential customers to find your business if it has an account on the platform. Just create an ad that explains what you provide. And include information about how people can contact you directly from the app.


Infographic created by Clover Network – a pos systems company

Conclusion

Snapchat is a fun, up-and-coming way for brands to connect with their customers. It is a great way to create brand awareness and keep your customers engaged with your company. However, it can be hard to know how to use Snapchat for your business.

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About me

Hi, I'm Gary, I've worked in marketing for 20 years and this is my blog.

I’m currently available for consulting and can work remotely or on-site depending on Covid regulations. If you have a project you would like to discuss with me please get in touch.